We assess the efficiency of marketing communication and redesign its content, structure, and budget. Of course, this also includes continuous review and optimization of the client's key business indicators.
Mediaplus Brand Investor is a tool designed specifically for this purpose: our budget allocation instrument that facilitates planning and forecasting the impact of advertising. It guarantees maximum effectiveness in optimizing multimedia campaigns by calculating contact probability and marginal utility — always keeping in mind that it’s the clent’s decision. Essentially, Brand Investor calculates coverage and contact points at the individual level and considers the impact of advertising to determine all possible budget scenarios in relation to the target and key business indicators. This enables us to guarantee the most efficient media mix.