E-commerce is growing rapidly and now makes up a significant proportion of the retail sector. Changing consumer behavior means that digital sales channels and online marketplaces are becoming more important for manufacturers. The increasing competition for visibility and distribution on various sales platforms must be taken into account when allocating and using digital marketing budgets. This has led to retail marketing establishing itself as a fast-growing discipline in its own right. Changes in algorithms or consumer behavior on marketplace platforms, self-service tools for implementing advertising campaigns, and the growing number of companies offering technological solutions have resulted in greater complexity and the need for consulting services in this specialized area.
E- commerce covers all the activities needed to achieve success in the retail sector. It is necessary to develop strategies tailored to each market, including the creation of locally attractive content, optimized for organic search. This helps to achieve high conversion rates and showcase brands and products in attention-grabbing ways (marketplace optimization). The right selection of advertising solutions and their careful management play a key role in achieving success. We use all available channels for this: from pay-per-click advertising and display campaigns with the "programmatic" option to innovative customer targeting concepts, such as developing skills for the Amazon Echo voice system.
The only way to achieve long-term success is to constantly monitor all key indicators to be able to respond quickly and effectively to the requirements and needs of customers. To guarantee this, we use the most modern analytical tools and monitoring solutions dedicated to individual clients. They are used to ensure optimal performance and to recognize market opportunities.