Insights on brands, markets, people, and media

Strong and innovative marketing and media strategies require thorough research that delivers more than just raw data. The keys to success are precisely researched strategic and comprehensible consumer insights and analyses. Our Strategic Insights team offers a wide-ranging portfolio of national and international analyses. In addition, we have innovative tools in the areas of online and offline media use, media trends, target groups, brand strengths, and the impact of a brand’s communication in the context of its competitive environment.

We analyze the media strategies of clients and their competitors and reach precisely targeted consumer groups — always keeping their business results in mind.

360° consumer insights help us develop media strategies for our clients’ brands: targeted approaches to audience segments improve efficiency. Analyzing customer journeys and the most important touchpoints makes it possible to address consumers precisely and effectively.

Our insight analysis in the 360 ​​° model makes our clients' brands popular among consumers, and it allows us to determine the most effective media mix to increase the impact of advertising at an early stage. In this way, we constantly measure the impact of marketing campaigns on all media channels.

What are the current general media trends? Which are relevant for our clients’ brands? How are innovations likely to develop and what challenges, opportunities, and risks will be their consequence? We track micro- and macro-trends across all sectors and countries, evaluate the challenges and opportunities they present, and use this knowledge to recommend actions.