Stylight is Google for fashion – the online shopping platform where you can find almost every fashion item imaginable, most conveniently, from thousands of brands. Our goal was to let German fashion lovers experience this benefit in a relevant, surprising and exciting way.
Print magazines are still a major source of inspiration for fashion shopping, with thousands of items from various brands. Searching for the items shown in a magazine online is a common activity for fashion lovers – but also complicated. This makes it the perfect situation to solve with Stylight.
So we turned a whole fashion magazine into the most convenient shopping experience ever a print ad in the front part of a popular fashion magazine told readers that they could scan any fashion item in the magazine with their smartphone camera and conveniently buy the items directly through Stylight. We used the new native Shazam feature Visual Shazam, already installed on 50 million German smartphones. This means: no extra download needed. Just start Shazam, snap the item and get it instantly through Stylight. Simple, fast and seamless.
The result: More than 20,000 scans in total, with an average conversion rate of 38 percent. Popular fashion influencers talked about the stunt on social media. 186 of the products from the magazine were sold-out on Stylight during the promotion. With 18,000 Euros spent on a single ad, we hijacked media space worth 2,16 million Euros.