Regional media planning – more effective and versatile than ever before
Regional advertising is a secret star of modern media planning: Never before has it been as creative, powerful and efficient as today. Which is why we’re fully invested in providing our clients with the support they need to plan, optimize and control
Here are the methods we use:
This area takes our advertising exactly where it needs to go – through detailed location analyses and a planning process that penetrates various spatial units right down to the smallest level of micro markets and street sections.
This sophisticated planning approach generates significant increases in turnover and makes use of existing budget savings potentials – as in the following example:
Mediaplus Branch Management System(FiMS)
FiMS is a geomedia information system that allows us to manage branch marketing in close collaboration with our clients.
We offer targeted brochure distribution without any wastage. To this end, we spatially project customer, target group and routing data while taking into account overlaps within various distribution areas of our clients and their competitors.
Thanks to our innovative geodigital planning, we can identify areas with below-average insert/advertising coverage. This way, we can close “gaps” through precise regional online targeting.
Our Geo Cube and Geo Score tools provide support for the best possible choice of local distribution media. They also allow for the differentiated planning of over 1,000 editions according to quantitative and qualitative criteria.
We literally take the benefits of online targeting to the streets – via digital out-of-home media. Geotargeting enables us to place individual, flexibly controllable advertising media with a maximum of local, situational and current relevance. We achieve this through:
The bottom line:
As you can see, Mediaplus Regio offers completely novel geomedia services that bring together classical regional media such as radio, inserts, flyers and out-of-home media with online media – and combine them for minimum wastage.