Product placement gives more punch to your communication mix
Imagine having the best air-time, the top ratings and, at the height of the crucial scene, having your brand appear. Ever since 2010, this scenario has become more than just a dream – since product placement on German television is now legal. Product placement allows the glamour and fame a particular programme has with your target group to rub off on your product. It gains a unique position outside the ad block. This new form of advertising brings you extremely close to your target group.
Product placement isn´t a lone fighter - it´s part of your overall media strategy
In order for product placement to achieve maximum effect, we embed it in an overall strategy. We make sure it fits your brand to a T – through smart media planning.
Mediaplus Brand Entertainment is constantly assessing which TV programmes and environments are best suited to, for instance:
We also look into which types of product placements are best suited to your needs:
To ensure the success of your product placement, we look after production in close collaboration with the producers, distributers and TV stations.